I know the concept of video email is fairly new. Imagine receiving a birthday video email, information about a property you were seeking, or advanced notice of a new car model with a video of it within the email. Certainly providing links to videos on emails is becoming common, and several marketers do that. So just why not take the next thing?
What You Could and Cannot Do. First, at this time, video email app inside an email is not really possible. One day it might happen, but at this time email servers don’t hold the necessary software with this. What this means is text links or graphics. Research suggests that employing a graphical representation of the video then providing a direct connect to the recording email is the simplest way to achieve video emailing right now.
The Situation For Video Emails. Within an article by Mark Brownlow, “Video email: current practices”, he discusses the investigation on video emailing. There are several interesting statistics. Taking a look at this statistic, it is obvious that video is currently acceptable to the majority of internet viewers. “According to comScore, US Online users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers in that same period”. Finally video comes of age, and many of us are conditioned to make use of it.
Comparing emails without or with a relevant video link, “If not linking to video his click through rates are between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We know that the video link receives a far greater open rate when compared to a simple text.
Having an image inside the email, views are 5-ten times as many! Campaign Monitor reported that: “the screen grab was clicked on greater than 5 times as much because the text link.” Mark Brownlow says of his own email campaigns, “Within my own newsletters, a video image attracts between two and 10 times the clicks that this accompanying text link gets”. Would you get this? If you have a suitably constructed image inside your email, 5-10 times more and more people will click on the link and consider your video. If you are in sales, information dissemination, advertising what might you spend to possess 5-ten times more and more people view your message?
We are all familiar with text links pointing to videos. These are common in emails now. The process is the fact that link is generally a lot of numbers a meaningless symbols rather than very sexy! The writer puts an appealing headline inside to entice one to click. So now you get about double click through rates once you direct your emails to a video, so it will be very good in comparison to sending them to a text blog entry as an example.
A Video thumbnail is the place you obtain a picture to simply click so that you can play in the video email. An extremely well produced image seems like a play button. Once you click on the image it opens a browser and plays the email seamlessly. When you use a youtube video thumbnail such as this, the investigation suggests a 5-10 times better response compared to a standard text link! This really is huge.
It is far from intrusive, while you only see the video in the event you click on the link. We feel this can be the best way to use video email today, and also the research backs us up. In comparison to an e-mail using a simple text connect to your blog post, you will likely view a 10-20 times greater open rate. This really is phenomenal VIDEO Inside The EMAIL
There is an email company or two around since sends a message using a video in it. Even though this seems great, imagine receiving 20 emails and every time you click one a youtube video starts paying! I believe this is intrusive, and lots of are likely to get angry at invasion with their personal space. As well, with many of them you need special software or plug ins to view them.
Due to this in your face aspect, I recommend that this best type of video email now and in to the future could be the thumbnail version, where using the click of the mouse a high quality video plays seamlessly.
What Video Email Service Should You Use? I do believe by now you can understand why I am just so excited by the concept of video email. It is exciting, new and that i have faith in the same space as TV was when it first appeared. Right now video emails are swsipc that common. This implies sending a note this way is quite likely to get opened. As people become a little more knowledgeable about the technology, expect better still reaction to video emails, and reduced openings of more traditional text links.
Video Email is definitely the new emerging technology in video. Right now you can capitalize from this new wave. Television used to get tremendous response off their ads when it first started. This is also true of video email right now. In future years in the event it becomes more common, the outcomes will probably diminish, so just why not make the most of it at this time.